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Meaning of Awarenss


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  • The state or level of consciousness where sense data can be confirmed by an observer.
  • (Advertising) a key measure used to determine whether or not an advertisement increased consumer knowledge of a company, product, or service, in advertising research.
          Tracking research results showed that after the advertising campaign aired, awareness of iPods increased to 75% of college students as compared to 13% before.
- The Nuttall Encyclopedia



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The correct spelling of this word ought to be: Awareness

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